Hisar
Cricketer, cancer survivor and philanthropist Yuvraj Singh’s YouWeCan Foundation, with support from Xiaomi India, has successfully completed Phase 1 of the Swasth Mahila Swasth Bharat preventive healthcare programme in Nuh district, screening 10,000 women for breast cancer and strengthening early detection and access to care for women in underserved regions of Haryana. The success of this campaign led to the launch of Phase 2 of the programme wherein the Foundation has screened 4,000 more women in the region.
Through structured community outreach and screening camps, the initiative also educated more than 21,000 women, including all those screened, on breast health awareness and self-breast examination practices. The programme identified 111 suspected cases and ensured counselling and diagnostic follow-up.
Highlighting the objective of the Swasth Mahila Swasth Bharat programme, Yuvraj Singh said,“Breast cancer outcomes in India are often shaped not by lack of treatment, but by how late the disease is detected. Swasth Mahila Swasth Bharat was created to change that reality by taking awareness, screening and follow-up closer to women who are most vulnerable to delayed diagnosis. By combining community engagement with technology-enabled screening and strong grassroots partnerships, we are working to normalise preventive health conversations and enable early, confident action. Our focus has remained on scale, continuity of care and building systems that support long-term public health impact.”
Launched in July 2024, Swasth Mahila Swasth Bharat was conceptualised as a large-scale preventive healthcare programme aimed at addressing delayed breast cancer diagnosis caused by low awareness, stigma and limited screening access. Implemented by the YouWeCan Foundation with support from Xiaomi India across 15 aspirational districts in 15 states, the initiative focused on regions where healthcare indicators remain below the national average, ensuring that CSR investments reached communities most in need.
At the national level, the programme has till date educated over 5,00,000 people on breast health and importance of self-examination, screened more than 2,00,000 women, identified over 2,700 suspected cases and confirmed 13 breast cancer cases, while ensuring timely referral and continuity of care.
Building on the strong impact and learnings from Phase 1, the YouWeCan Foundation has announced the launch of Swasth Mahila Swasth Bharat Phase 2.0, which will focus on expanding screening coverage, deepening community engagement and strengthening integration with public health systems to ensure long-term sustainability and wider reach.
As the programme’s supporting partner, Xiaomi India enabled the deployment of technology-enabled screening solutions, supported capacity building at the grassroots level and scaled awareness efforts across diverse geographies, demonstrating how responsible corporate engagement can complement government healthcare priorities and drive measurable public health outcomes.
According to Sudhin Mathur, COO, Xiaomi India,“At Xiaomi India, we believe technology should do more than innovate – it should create real, meaningful impact. We reaffirm our commitment to bridging the gap between awareness and action. Through our Swasth Mahila, Swasth Bharat programme in partnership with YouWeCan Foundation, we are leveraging innovation, scale and partnerships to empower women with critical knowledge and early detection tools. With over 4 lakh women empowered so far, and more than 2 lakh women screened for breast cancer already, this initiative reflects how technology, purpose and scale can come together to enable timely intervention and tangible societal change. As a brand deeply rooted in India, we remain committed to driving impact where it matters most, and to supporting healthier, stronger communities across the country.”
Beyond quantifiable outputs, the initiative contributed to long-term social impact by reducing fear associated with breast cancer, normalising preventive health conversations and empowering women to take charge of their health. The programme also strengthened the capabilities of ASHAs, Anganwadi workers and local health personnel, reinforcing the grassroots healthcare ecosystem.
Reflecting on the programme’s community impact, Dr. Atiq Aslam, ESI – Nuh, said, “The YouWeCan Foundation has carried out impactful and sincere work in Nuh district by taking breast cancer awareness and screening directly to communities. Their team engaged with women across villages, often through door-to-door outreach, helping overcome hesitation and misinformation around screening. Such sustained, grassroots-driven initiatives play a critical role in strengthening preventive healthcare and can significantly improve health outcomes in underserved regions.”
The YouWeCan Foundation is a non-profit organisation working across the cancer care continuum through awareness, early detection, patient support and survivor empowerment. Over the past decade, the Foundation has screened over 3.4 lakh women for breast cancer, supported treatment for more than 340 underprivileged children, established over 1,000 critical care beds across government hospitals in multiple states, provided scholarships to cancer survivors and sensitised over one million citizens on preventive health practices, reaffirming its commitment to advancing equitable access to cancer care across India.
