Chandigarh: Oasis Group today announced the launch of its brand ‘Aaghaaz’ in Chandigarh during an event attended by prominent personalities of the city.
Speaking during the launch event, Deep Malhotra, Chairman of Oasis Group, said, “Aaghaaz is built on a strong Indian foundation, and we believe its growing appeal comes from the authenticity of its roots and the thought behind its identity. Our vision is to create a brand that celebrates Indian artistry while connecting with contemporary audiences. Bringing Aaghaaz to Chandigarh, a city with a distinct cultural identity, is an important step in that journey.”
“Aaghaaz reflects our belief in celebrating Indian artistry with a contemporary perspective. With the festive season beginning, we want to celebrate what matters most—spending quality time with family, friends and loved ones,” said Gaurav Malhotra and Gautam Malhotra, both Directors at Oasis Group.
Meanwhile Oasis Group’s growing portfolio reflects its presence in India’s evolving consumer market. All Seasons, one of the Group’s established brands, has emerged as one of India’s fastest-growing brands, with sales exceeding 25 million cases across the country. This milestone underscores the Group’s experience in building brands and expanding its footprint in a competitive market. The Chandigarh launch comes as the festive calendar brings people together for family gatherings, reunions and social celebrations.
