IEP Chandigarh, October 28
Chairman, Haryana Dairy Development Cooperative Federation Limited, Sh. Randhir Singh Golan said that the Federation has earned a profit of Rs 49.57 crore in the last two and half years due to the dedicated efforts for improving the quality of products and marketing, branding and packaging of VITA products.He informed that total combined turnover of the federation and unions rose from Rs. 1159 Crore in financial year 2019-20 to Rs. 1505 Crore tentatively in financial year 2021-22. Accordingly total combined profit witnessed steep growth of three times from Rs. 11.50 Crore in financial year 2019-20 to 49.57 Crore in financial year 2021-22, which is an all time record in itself.He informed that with regards to the sale of milk and milk products, sale of liquid milk has witnessed a 7 percent increase during April – June 2022 quarter as compared to the same period last year. The sale of Ghee for the same period has witnessed increase of 29.95 percent, Dahi 54.5 percent and Lassi 48.70 percent.Sh. Randhir Singh said that the prime objective of the Federation is to increase the overall welfare and economic condition of dairy farmers and HDDCF has been continuously taking initiatives in this direction. Therefore, the Dairy Federation is doing commendable work in the direction of encouraging the farmers. The dairy business is a very profitable business related to rural areas, due to this people can become financially prosperous.Managing Director, HDDCF, Sh. A. Sreenivas said that geography wise marketing strategy, increasing marketing campaigns, tying up with modern/general trades and increase in vita booth/outlet network remains the important contours in this success.He also emphasized on the importance of infrastructure augmentation and said that HDDCF has initiated many projects which include setting up of new upgraded plant at Ambala, setting up of modern dairy plant in southern Haryana, setting up of central state laboratory for the sampling of food products in Rohtak, installation of Aseptic packaging lines in Rohtak, Increasing the capacity of Ghee plant in Jind.
