IEP Chandigarh, January 9
Haryana Sriparna from Gurugram, is gaining recognition in Bollywood for her crocheted costumes featured in Zoya Akhtar’s recent film “The Archies”. While her success story is inspiring, it also reflects the progress of women in Haryana, benefiting from policies promoting empowerment and self-reliance under the Manohar Lal government. Sriparna’s stall at the Atmanirbhar Bharat Utsav 2024 in Delhi showcases over 30 products, including toys, keychains, crochet sculptures, tissue boxes, wall hangings, and macramé handbags, highlighting her versatile craftsmanship.
Sharing her trade journey, Sriparna reveals her transition from being a graphic designer to a crochet entrepreneur a decade ago. Faced with the challenge of balancing family responsibilities and financial constraints, she decided to leave her job and explore ways to contribute to her family’s well-being. Sriparna’s entrepreneurial spirit led her to revive the traditional art of crochet, adapting it to modern tastes.
Prioritizing quality, Sriparna noticed a growing demand for her products, leading her to collaborate with 200 women proficient in crochet in nearby villages of Gurugram to fulfill increasing orders. Over time, her creations gained popularity, and she expanded her reach to urban markets.
Focusing on quality and customer satisfaction, Sriparna emphasizes that every product she makes should be of excellent quality. As demand increased, she engaged women from villages around Sohna in district Gurugram to help fulfill the coming orders.
Starting with D2C (direct-to-customer) sales, Sriparna’s business has evolved to include B2C (business-to-customer) and B2B (business-to-business) channels. Her tie-up with a Vitamin D brand for crochet bikinis has further expanded her reach. Sriparna takes pride in providing employment to 200 women in villages like Kherla, Bhondsi, and Ghamroj in Gurugram’s Sohna subdivision, showcasing the positive impact of Haryana government’s policies on women empowerment.
