Chandigarh, September 24-
Under the dynamic and visionary leadership of the Punjab Chief Minister Bhagwant Singh Mann, Verka, the flagship brand of Punjab’s Milkfed cooperative, on Wednesday announced the launch of its latest innovation Verka High Protein Probiotic Curd.
Unveiling the product, Chairman of Punjab Milkfed Mr. Narinder Singh Shergill said that the product is a unique combination of high protein and probiotic goodness at an affordable price. He said that under the able guidance of the Chief Minister, Punjab’s cooperative sector is taking significant strides in innovation and consumer welfare. Mr. Shergill further said that priced at just Rs. 55 for a 350g cup, Verka’s High Protein Probiotic Curd delivers 22 grams of protein per pack along with a scientifically formulated probiotic blend.
The Chairman said that this product supports muscle growth, digestion, and immunity adding that with superior protein bioavailability and enhanced gut health benefits compared to plant-based alternatives, the product is aimed at health-conscious consumers, youth, and athletes. He further underscored the commitment of the Chief Minister to make quality nutrition accessible and affordable for all sections of society. Mr. Shergill said that Verka continues to empower more than 3 lakh dairy farmers across Punjab while offering consumers pure, trusted, and innovative dairy products through its robust distribution network.
With this launch, the Chairman said that Verka further strengthens its position as a farmer-focused and consumer-trusted brand, setting new benchmarks for functional and health-driven dairy products in India. Looking ahead, Mr. Shergill said that Verka is preparing to expand its health-oriented portfolio with upcoming launches such as High-Protein Milk, High Protein–Low Calorie Flavoured Milk, High Protein Yogurts, High Protein Probiotic Lassi. Likewise, he said that a low-sugar range of ice creams, sweets, other functional dairy products and others will also be launched for the people.
The Chairman noted that curd is naturally rich in calcium, vitamins, and minerals, and that Verka’s new formulation helps maintain a healthy balance of digestive bacteria, thereby enhancing gut health. He reaffirmed Milkfed’s mission of delivering safe, nutritious, and quality products at the most affordable prices in the industry. Mr. Shegill said that the High Protein Probiotic Curd will initially be available through select outlets and quick commerce platforms, followed by a phased rollout across the open market.
The Chairman said that the state is making steady progress toward a healthier and more prosperous future under Chief Minister Bhagwant Singh Mann’s vision, introducing probiotic dairy products and increasing annual milk procurement from 18 to 19 lakh liters, benefiting nearly three lakh farmers through cooperative societies. Major investments totaling over ₹700 crore are strengthening dairy infrastructure across the state, while back-to-back ₹100 crore allocations have boosted farmer and sector support. Despite recent floods, uninterrupted milk collection and swift relief—over 10,000 kits and planned subsidized feed for animals—demonstrate government resolve, unity and commitment, guided by AAP’s National Supremo Mr. Arvind Kejriwal to serving Punjab’s well-being and growth in every circumstance.
On the occasion Managing Director, Milkfed Mr. Rahul Gupta and Additional RCS Senu Duggal were also present.
