IEP Chandigarh
Considered to be one of the most influential figures in the history of Western art, Dutch Post – Impressionist master Vincent van Gogh is also a popular choice for modern, immersive exhibitions where technology meets art. The Real Van Gogh Immersive Experience will showcase in Chandigarh from August 2 at Nexus Elante Mall and will be on for a month. The exhibition will showcase around 265 artworks from the 2,100-collection scattered around the world in museums and private collections. Immersive experiences that transform the walls and floors of an exhibition space into a kind of technicolor Van Gogh dream world have popped up from New York, Paris, London, Singapore, Amsterdam, Chennai to Hyderabad. Chandigarh will host the Van Gogh experience for the first time, following its successful runs in Chennai and Hyderabad.
Expressing his excitement on bringing the experience to Chandigarh, the Executive Producer, and brand ambassador for the exhibit Nikhil Chinapa said, “The Real Van Gogh Immersive has become a new sensation among the youth and a trendsetter in the Indian art scene, igniting a renewed passion for art appreciation and consumption. I am thrilled we could bring this to Nexus Elante in Chandigarh, a city with design deeply interwoven into its identity.”
Speaking on the press conference, Nishank Joshi, CMO, Nexus Select Trust “Nexus Elante is thrilled to host the Real Van Gogh art exhibition to Chandigarh. This immersive experience offers visitors of all ages a unique opportunity to explore the iconic work of Van Gogh like never before. At Nexus we believe in providing exceptional experiences and services to our customers. We are always committed to bringing world-class cultural events to our location, and this exhibition is a testament to that dedication. We are proud to host such an immersive experience for the audience of this tricity at our mall.”
The Real Van Gogh Immersive Experience brings out the colours and emotions of the Dutch master’s paintings via an unparalleled visual spectacle, boasting India’s first 22000 lumen projection and largest screens in India, and a specially-created music score by Mitch de Klein that breathes new life into van Gogh’s timeless masterpieces. The paintings for The Real Van Gogh Immersive Experience were curated and animated by visual artists Hemali Vadalia and Naveen Boktapa of Motionvan Studios, with inputs by Executive Producer, Jay Punjabi.
Presented by The Silly Fellows in collaboration with creative entrepreneur Nikhil Chinapa, the Real Van Gogh Immersive Experience 2024 saw art enthusiasts and curious onlookers sell out show after show in Chennai and Hyderabad.
Van Gogh experienced life and the world intensely and his bold, dramatic brushstrokes conveyed joy, anxiety and anguish his mind held. A specially curated line-up featuring visually captivating pieces from van Gogh’s extraordinary collection, such as Starry Night, The Plain of Auvers, Wheatfield with Crows, Portrait of Theo, and The Potato Eaters, is on display.
“This isn’t just about art; it’s a bold move to redefine cultural experiences in our own backyard, giving every doorstep a front-row seat to the avant-garde of today’s creative narrative, and being able to showcase it to audiences beyond Tier 1 cities,” added The Silly Fellow’s co-founder Sharan John.
“Immersive experiences like this have taken the world by storm and ignited a love for art in the young generation in a way that speaks to them and we are very keen to take The Real Van Gogh Immersive Experience to every corner of the country,” Executive Producer, Jay Punjabi said.
The content for this captivating showcase was meticulously crafted over a span of nine months, ensuring a rich and engaging experience for visitors. The 60-minute journey through the exhibition unfolds across four carefully curated spaces, each designed to offer a distinct facet of the artist’s work.
The Education Room serves as an informative and insightful introduction, providing context and background to van Gogh’s life and artistic journey. The first room in the experience, it takes visitors through the tapestry of his work and life.
The Infinity Room, as the name suggests, is an expansive space where visitors find themselves in an immersive and awe-inspiring environment.
The Immersive Room transports attendees deeper into the world of Vincent van Gogh. Dynamic projections and sensory elements enhance the connection between the audience and the artist’s creations.
After the immersive journey, visitors can explore The Merchandise Store, where they can take home souvenirs and mementos related to the exhibition.
Exhibits like The Real Van Gogh Immersive Experience reflect a growing appetite for immersive and culturally enriching events, solidifying its place as a must-see, Instagram-friendly spectacle for the 21st century consumer.
