Punjab’s Minister for Industries & Commerce, Investment Promotion, Power and Local Government, Sanjeev Arora, today announced a landmark investment of ₹460 crore by a joint venture between SSB Group and Mahindra Group in the hospitality sector of Punjab.
The investment will be undertaken under the banner of Mahindra Holidays & Resorts India Limited, marking the company’s first-ever investment in Punjab.
The Minister informed that the project will generate approximately 700 employment opportunities, significantly strengthening the local economy.
Project Details
The development will comprise three major components:
₹300 crore investment in a premium Resort
₹50 crore investment in the largest convention centre ever in the region, spread over 90,000 sq. ft.
₹110 crore investment in a hotel near the Golden Temple in Amritsar
The Resort and Convention Centre will be developed at Village Khasa on Wagah Road, Amritsar, spanning approximately 15 acres of land.
Existing Presence of SSB Group
Sanjeev Arora stated that SSB Group currently operates three hotel properties in Amritsar with around 120 rooms across its hospitality portfolio:
Hotel Fortune Ranjit Vihar
Regenta Inn
Regenta Central
Boost to Tourism & MICE Sector
The Minister emphasized that the 90,000 sq. ft. state-of-the-art Convention Centre will significantly boost MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Punjab. With Amritsar being one of India’s most prominent spiritual and heritage destinations, the project will position the city as a leading destination for large-scale national and international events, destination weddings, and corporate conventions.
Reiterating the Punjab Government’s commitment to fostering a pro-investment environment, Sanjeev Arora stated that the entry of Mahindra Holidays & Resorts India Limited into Punjab reflects growing investor confidence in the state’s progressive industrial policies and ease of doing business framework.
